Smoky Eye or Shimmer Fun: The Best Vegan Eyeshadow Palette For You

Smoky Eye or Shimmer Fun: The Best Vegan Eyeshadow Palette For You


Nothing quite changes your look like perfectly done eyeshadow. From the classic and sultry smoky eyes, to bold colour pops and shimmery sparkles, your look for a special occasion can be made that little more stunning with the right eyeshadow.

Similarly, your everyday look can easily get the lift it needs with a few simple nudes and basic shades to add some definition to your style.

But finding the right eyeshadow palette to cater to all the looks you want to achieve can be a challenge. And when you want it to align with your cruelty-free and vegan ethics too, it can be even more difficult.

Thankfully, as awareness towards a vegan lifestyle grows, more mainstream companies are beginning to cater to this market. And, of course, there are the entirely vegan companies who have the wellness of animals and the planet at the very core of their business.

In this guide, we’ll cover a few considerations you need to factor in before making your purchase, as well as review our top picks for the best vegan eyeshadow palette.

Things to Consider before Buying Vegan Eyeshadow Palettes

There are thousands of eyeshadow palettes available on the market but, for most of us, owning multiple palettes just to get the colours you want doesn’t make sense – and can be a hassle.

When it comes to eyeshadows, most of us want the good quality, basic colours to see us through our day-to-day looks. Depending of your style, you’ll then want a few shimmery or deep colours, for fun or dramatic looks for special occasions.

In order to buy the best vegan eyeshadow palette to suits your needs best, there are some important considerations to make before making your purchase. The most basic of these considerations are whether the the product is within your budget and what people have to say about it.

Thankfully, we have you covered on both fronts. Check out our discount codes for a range of cosmetics brands here, and keep reading to see what we have to say about the best cruelty-free eyeshadows.

Other than the price and reviews, there are a few more factors you’ll want to consider to ensure you’re getting the best vegan palette for you.

Consider Your Style and Usage

Sometimes people consider makeup a tool for hiding their flaws and improving self-confidence. While that is the primary consideration for many, makeup is also a great way to express yourself and your style. Everyone has a different style and your usage of the eyeshadow palette that you purchase will also depend on that personal style.

For example, some people prefer to use just the nude shades as a base for their eyeliner or mascara. For them, it makes more sense to get a palette with skin tones and maybe a couple of browns to give a deeper effect.

There may be others who like to experiment with different colours and textures when it comes to eye makeup. A larger eyeshadow palette with more colours – both bright and solids – will be the ideal choice for these people.

Finally, some like to stick to classics like the smokey eye for a night out. To cater to them, most companies have dedicated smokey eye palettes that have all the colours required to create a sultry look with browns, greys and blacks.

Avoid Carmine

Many cosmetic products commonly available on the market are made using the bright red dye, known as carmine. It is a frequently used additive for food items, cosmetics and textiles. While it is safe to use as a food colour or even for personal care products – including makeup used on your lips – it is not vegan friendly.

Carmine is made from beetles. In order to extract the red colour, beetles are first dried, then crushed and boiled to product carminic acid. Similar to beeswax, while the ingredient is non-toxic it is also derived from animals and therefore not vegan.


Vegan products are also cruelty-free products. Cruelty-free products are those that ensure that no animals are harmed in the process of production – including testing.

For decades some companies within the cosmetics industry have subject defenseless animals to ill-treatment via invasive procedures and excruciating testing – with pain and death the only outcomes for these innocent beings.

Look for the ‘Leaping Bunny’ or other certified cruelty-free logos to ensure your vegan eyeshadow palette is not only good for you, but good for the animals.

By considering these factors before making a purchase, you’ll be making a more informed decision to help you choose the best vegan eyeshadow palette for you.

The Best Vegan Eyeshadow Palettes

There are a number of vegan eyeshadow palettes available on the market. They vary in terms of the shades provided, the textures – matte, silky or shimmer – and price point.

If you are looking for a good quality eyeshadow palette that is not made out of animal-based products, here is a list of some of the best vegan options you can buy online. 

Makeup Revolution Fortune Favours The Brave

Makeup Revolution Fortune Favours The Brave

Number of Colours: 30 shades
Tones: Deep colours with several brightening bases
Perfect For: Creating a day-to-night look
Price Guide: £
Buy on Amazon UK

Makeup Revolution is known for its affordable eyeshadow palettes, but did you know that they are also vegan? The Fortune Favours The Brave palette offers 30 different shades – ranging from matte, glimmer and sheen – that can be used as the base or the top part of your eye makeup.

There are some lighter shades, some brighter pinks and oranges, and finally deep blues, greens and blacks, so that you can get the perfect look any occassion.

The colours work well and can be worn during the day when you go to work, or at night for an evening out. The eye shadow palette has the right colours and textures for people of all ages and skin tones, making this the only palette that you will need in your makeup bag.

The Makeup Revolution palette does not use any animal-based products and is gluten free and cruelty-free.

Violet Voss Pro Eye Shadows – Holy Grail

Violet Voss Pro Eye Shadows – Holy Grail

Number of Colours: 20 shades
Tones: Neutral tones with shimmer shades
Perfect For: Night out in the city
Price Guide: £££
Buy on Amazon UK

If you are looking for a more exclusive eyeshadow palette with some highly pigmented colours, the Violet Voss palette is a great investment for environmentally conscious makeup enthusiasts.

There are 20 different shades in the set. The lightest shade is “Crystal” – a light champagne nude shimmer eye shadow – moving towards darker colours like the “Wine N Dine” – a dark berry rouge that has reddish-wine undertones and an overall matte finish.

The texture across the palette ranges from matte to satin to metallic, and can be chosen depending on a person’s preference. The best part about this eye shadow palette is that all colours can be built up according to your needs. It blends well into the eyelids and doesn’t cake and settle into crevices. 

Not only is the eye shadow is vegan and cruelty-free, it nourishes the eyelids thanks to the addition of jojoba oil.

Kat Von D Shade + Light Eye Contour Palette

Kat Von D Shade + Light Eye Contour Palette

Number of Colours: 12 shades
Tones: Covers neutral, cool and warm shades
Perfect For: Natural and a well-polished look
Price Guide: £££
Buy on Amazon UK

Another luxury brand creating great makeup options for vegans is Kat Von D. The Shade + Light Eye Contour Palette is the only eye shadow palette that you need to put together a great eye look every day.

There are three colour quadrants with different tones – mostly neutral but with different neutral, cool and warm undertones. The colours are primarily browns, some deep blacks, and shades of peach and orange. They are ideal for putting together a base, and following it up with contouring and highlighting of your eyelid.

Kat Von D prides itself by maintaining that this is “Makeup Made With Love, Not With Animals,” meaning that you will be able to put together fantastic makeup looks with the help of this versatile palette, without having to worry about going against your vegan ideals and ethical standards.

As an added bonus, the brand also creates tons of tutorials to walk you through the process of application if you aren’t well versed in the art of makeup.

e.l.f. Cosmetics Everyday Smoky Eyeshadow Palette

e.l.f. Cosmetics Everyday Smoky Eyeshadow Palette

Number of Colours: 10 shades
Tones: Deeper tones
Perfect For: Creating a smokey eye for a night out
Price Guide: ££
Buy on Amazon UK

If the two palettes mentioned above – Kat Von D and Violet Voss – are a little out of your budget, there is no reason to worry. There are plenty of more affordable alternatives available on the market, including this great option from e.l.f. Cosmetics, the Everyday Smoky Eyeshadow Palette.

e.l.f. Cosmetics is known for its good quality, yet affordable makeup products with a great payoff. This smokey eye palette is no exception as another example of the great products being churned out by the company.

It has 10 different shades, ranging from some nude base colours, moving to different tones of brown, and finally greys and blacks. The colours blend together beautifully, with different shades complementing one another, to give you whichever desired look you wish to achieve to light up your evening style. 

While the shades from e.l.f are very easy to use, the colour intensity may not be as strong as some of the more expensive palettes upon first application. We’ve found it can be built up gradually, or applied with a wet brush, to give you dark, smouldering eyes or a more vibrant colour..

Makeup Revolution Mermaids Forever

Makeup Revolution Mermaids Forever

Number of Colours: 32 shades
Tones: Good variation from light nudes to colour to dark shades
Perfect For: Creating a fun look with some shimmer
Price Guide: £
Buy on Amazon UK

While Makeup Revolution has already earned a place on our list for the best vegan eyeshadow palette, we simply couldn’t pass up this offering. Because mermaids.

While most of the eye shadow palettes discussed here tend to move towards a neutral look, if you want to work with brighter colours then Makeup Revolution’s Mermaids Forever is the eyeshadow palette for you.

This is a huge palette with 32 different colours available – ranging from standard nudes to bright blues, deep greens, pinks, oranges and even browns and blacks. Most of the colours have some amount of shimmer to add sparkle to your eyes when you apply this eye shadow.

Conveniently, the palette is equipped with a full size mirror so you can see what you are doing even if you don’t have a big mirror nearby.

Thanks to the beautiful array of colours, you can create a dramatic, smokey eye style or fun look with a brighter pop of colour, depending on your mood. And given the affordable price point, this is a great vegan and cruelty-free eyeshadow palette for those who like to be a little bold with their style.

The Verdict

We’ve found the best vegan and cruelty-free eyeshadow palettes on the market, meaning we’ve done much of the leg-work for you. Now, the hardest part of your decision is choosing the colours that you like best.

To make your decision even more straight forward, here are some of our top picks, depending on what you’re specifically after:

  • Most Affordable: If you are looking for a beautiful vegan eyeshadow palette that will give you the colours to create a wide range of looks, then the Makeup Revolution Fortune Favours The Brave eyeshadow palette is a great pick.
  • Best Colour Pigmentation: A key point when it comes to eye shadows is the colour payoff that they offer. If you are looking for a palette that doesn’t leave you adding layer upon layer to get the desired colour intensity, try the Violet Voss Holy Grail palette.
  • Best Option for Smokey Eyes: One of the most popular looks to create with eye shadows is the smokey eye effect. An affordable option to get this look is investing in the e.l.f. Cosmetics’ Everyday Smoky Eyeshadow Palette.

Of course, we love all the products listed in our review, so choosing the best vegan eyeshadow palette for you will ultimately come down to your style and the looks you want to create.

Want More Vegan Makeup Products?

Finding cruelty-free cosmetics that not only help you to look great and feel confident, but also align with your vegan ethics can be a challenge. That’s why we’ve put together a whole series of posts of the best vegan makeup products around.

Check out the others in the series: